Privacy Policy

Last updated: October 5, 2025

1. Information We Collect

Information You Provide

When you use fitted, we collect information you provide directly:

  • Account information (email, name, profile photo)
  • Body measurements (height, weight, clothing sizes)
  • Photos of clothing items you upload
  • Notes and preferences you add to items or outfits
  • Purchase information for subscription management

Automatically Collected Information

We automatically collect certain information about your device and usage:

  • Device information (model, operating system, unique identifiers)
  • Usage data (features used, time spent, interactions)
  • Location data (if you grant permission, for weather-based outfit suggestions)
  • Analytics and crash reports

2. How We Use Your Information

We use your information to:

  • Provide and improve the App's features
  • Generate AI-powered outfit suggestions and item recommendations
  • Process background removal on clothing photos
  • Send you notifications about your closet and outfits
  • Process payments and manage subscriptions
  • Analyze usage patterns to improve the user experience
  • Respond to your customer support requests

3. Information Sharing

We do not sell your personal information. We share information only in these limited circumstances:

Service Providers

We work with third-party service providers who help us operate the App:

  • Supabase: Database and authentication
  • Cloudinary: Image hosting and transformation
  • OpenAI: AI-powered features
  • RevenueCat: Subscription management
  • Replicate: AI virtual try-on (for premium users)

These providers are contractually obligated to protect your data and use it only for providing services to us.

Affiliate Partners

When you click on product links in the App, we may share limited information (such as the fact that you clicked) with affiliate partners (e.g., eBay, GOAT) to track commissions. We do not share personally identifiable information.

Legal Requirements

We may disclose your information if required by law, such as to comply with a subpoena or similar legal process.

4. Data Security

We implement industry-standard security measures to protect your data, including encryption in transit and at rest, secure authentication, and regular security audits. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. If you delete your account, we will delete your personal information within 30 days, except where we are required to retain it for legal purposes.

6. Your Rights

Depending on your location, you may have the following rights:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your account and data
  • Data Portability: Request a machine-readable copy of your data
  • Opt-out: Unsubscribe from marketing emails

To exercise these rights, contact us at privacy@fittedapp.co

7. Children's Privacy

fitted is not intended for users under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will delete it immediately.

8. International Users

fitted is operated in the United States. If you are located outside the United States, your information will be transferred to and processed in the United States. By using the App, you consent to this transfer.

9. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt-out of the sale of your personal information (note: we do not sell your information).

10. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, object to processing, and data portability.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us: