ABOUT fitted
Your closet should feel like a magazine, not a spreadsheet.
THE PROBLEM
Most wardrobes go unworn.
Inspiration lives on Pinterest and social media, disconnected from what you actually own. Shopping is noisy and overwhelming. Your closet is invisible: just items on hangers with no context.
People buy more but wear less. They forget what they have. They see an outfit online and think they need to buy everything to recreate it, when half the pieces are already in their closet.
OUR SOLUTION
An editorial wardrobe app.
fitted turns your closet into a visual lookbook with clean cutouts, intentional typography, and editorial spacing. Every piece is organized, styled, and ready to wear.
AI assembles daily outfits based on weather and your taste. Inspiration matching connects Pinterest and screenshot uploads to items you already own. Shopping suggestions only appear when they make sense.
HOW WE BUILD IT
Not another utility app.
fitted is editorial-first. Every screen is designed to feel like a magazine spread. Clean, intentional, premium.
OUR PHILOSOPHY
Design principles that guide us.
Editorial over utility
If it doesn't feel like a magazine, it doesn't ship. Clean typography, intentional spacing, and visual hierarchy make the difference between an app you check once and one you open every morning.
Wear more, buy less
We're not here to push product. We're here to help you see, style, and wear what you already have. Shopping suggestions only appear when they genuinely fill a gap.
AI as a stylist, not a salesperson
Our AI learns your aesthetic and suggests outfits you'd actually wear. It connects inspiration to your closet and assembles daily fits based on weather, without feeling pushy or generic.
THE VISION
Beyond the app.
Verified closets. Event tags like #fittedInParis. Global lookbooks. We're building the cultural layer on top of what people actually wear: a visual social graph of real style, not influencer content.
Join us for launch.
iOS & Android. Winter 2025. Be the first to experience your closet reimagined.